We talk with Lily Ray, SEO Director at Path Interactive and discuss some of her biggest SEO challenges, and how to build trust with clients. In addition, we talk about her side hustle as a professional DJ!
In Episode 46, Jacob Stoops and Jeff Louella sit down with Lily Ray, Director of SEO at Path Interactive, to discuss her journey from a tech-driven childhood to becoming one of SEO’s most recognized and respected voices.Â
Lily shares how her early exposure to HTML, a pivot from law school, and her creative background as a DJ led her into digital marketing. The conversation covers building client trust, agency life, COVID-era SEO challenges, and how empathy plays a central role in her strategy.
🎧 In this episode:Â
• How Lily's tech family and music background shaped her SEO path
• Lessons from agency SEO and building client trust through quick wins
• Strategies for balancing technical SEO, content, and structured data
• Honest takes on COVID-19's impact on the industry and the human side of SEO
• Building authority, navigating client roadblocks, and giving back to small businesses
• Why empathy is the most underrated SEO skill—and how to develop it
🔔 Subscribe for deep conversations with the voices shaping the future of search.