We talk with Hamlet Batista, Founder and CEO of Ranksense. We discuss Python, whether or not you need to know it to do SEO, how automation can help you be successful as an SEO, as well as the limitations of machine learning and which types of things can’t or won’t be automated for some time.
In this special episode of the Page 2 Podcast, we talk to Hamlet Batista, founder and CEO of RankSense, about his remarkable journey from the Dominican Republic to becoming a leading voice in SEO automation and Python.
Hamlet shares his experiences of building successful businesses, overcoming setbacks, and why automation is critical for scaling SEO strategies.
He dives deep into the benefits and limitations of Python in SEO, shares actionable insights on how to start automating your workflows, and emphasizes the power of empathy in client relationships.
🚀 In this episode:
• Hamlet’s entrepreneurial journey from the Dominican Republic to the U.S.
• How early experiences in IT shaped his passion for automation
• The truth behind SEO automation and its real-world applications
• Practical ways to integrate Python into your SEO workflows
• Why understanding context and empathy are crucial in client-facing SEO
• Common pitfalls and misconceptions around automated SEO tools
• How RankSense simplifies SEO implementation at scale
• Advice on becoming an SEO generalist before specializing
• The importance of diversity and giving back through mentorship programs
Hamlet's journey is packed with invaluable lessons on SEO automation, resilience, and leadership—perfect for anyone looking to level up their SEO career.
👉 Subscribe for more insightful SEO discussions