We have a conversation with Helen Pollitt, Managing Director at Arrows Up. We dive head-first into website migrations and share our experiences and advice around some of the biggest challenges and where we’ve seen success.
In episode 56 of the Page 2 Podcast, we chat with Helen Pollitt, Founder of Arrows Up, about her journey through SEO, digital marketing, and becoming an agency owner.Â
Helen shares honest insights from her career path, including early SEO mistakes, the realities of launching her own agency, and crucial lessons learned from managing over 50 website migrations. We discuss critical SEO migration strategies, common pitfalls, the importance of redirects, and how to effectively navigate internal agency challenges.
🧩 In this episode:
• Helen’s journey from debt collection to digital marketing
• Real stories of SEO learning curves and early career mishaps
• Critical strategies for successful website migrations
• The reality of agency life: stakeholder management, stress, and rewards
• Essential tips for starting your own SEO consulting business
• How to communicate effectively with developers and stakeholders
• Overcoming common SEO implementation roadblocks
• Preparing clients for Google's Core Web Vitals update
• Helen’s advice on public speaking and personal branding in SEO
• Why the Women in Tech SEO community is invaluable for industry growth
This conversation offers real-world advice and candid insights essential for anyone involved in website migrations, agency SEO, or considering launching their own consultancy.
👉 Subscribe for more insights into the world of SEO and digital marketing!