We talk with Amanda Jordan, Director of Local Search at Locomotive, an award-winning technical SEO agency. We talk about her early career in SEO and how she found her niche as a local SEO expert and her passion for helping local businesses. Amanda also tells the story of how she crushed her interview at Locomotive, and her tips for becoming better-known within the industry.
In episode 57 of the Page 2 Podcast, we're joined by Amanda Jordan, Director of Local Search at Locomotive. Amanda shares her fascinating journey into local SEO, starting from auditing Yellow Pages ads to becoming a respected voice in the industry.
She dives deep into local SEO strategies, discusses common challenges like spam reporting, and highlights the critical importance of content quality in local rankings.Â
Additionally, Amanda opens up about diversity in the SEO community and her impactful work with United Search to promote underrepresented speakers. Plus, we discuss gaming, parenthood, and managing work-life balance during the pandemic!
🎲 In this episode:
• Amanda’s journey from debt collection to local SEO
• Practical strategies for improving local SEO performance
• How to effectively report and remove spam from Google Maps
• The crucial role of content quality in local SEO
• Gaming as a creative outlet and its unexpected benefits
• Building effective local landing pages for multiple locations
• How Amanda landed her role at Locomotive by demonstrating value
• Diversity, inclusion, and confronting bias within the SEO industry
• The impactful mission of United Search and Women in Tech SEO
• Managing SEO challenges during Google's algorithm updates
This episode is filled with actionable insights and honest conversations that will empower your approach to local SEO and inspire your growth in the SEO industry.
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