We talk with Claire Carlile, owner of Claire Carlile Marketing. We talk at length about impostor syndrome, getting into SEO speaking, the importance of saying “Yes” to things that may scare you, as well as cover her upcoming Brightlocal Academy course.
In episode 58 of the Page 2 Podcast, we chat with Claire Carlile, founder of Claire Carlile Marketing, about her inspiring journey from teacher to agency owner. Claire opens up about her path to becoming a local SEO expert, tackling imposter syndrome, speaking at major conferences, and navigating the ups and downs of running a small boutique agency.Â
From practical SEO tips for small businesses to insights on balancing work-life during challenging times, Claire provides a refreshingly honest perspective on what it truly means to succeed in the digital marketing world.
🌊 In this episode:
• Claire’s transition from teaching to digital marketing
• Valuable strategies for small business local SEO
• How Claire overcame imposter syndrome through public speaking
• Tips for getting started with conference speaking in SEO
• Lessons learned from running a boutique SEO agency for over 10 years
• Practical advice for handling client relationships and choosing ideal clients
• Navigating challenges like COVID-19’s impact on small businesses
• Why building community support is essential in the SEO industry
• Claire’s insights into effective professional development practices
• Personal anecdotes about cold-water swimming and maintaining mental health
Claire’s journey highlights the importance of passion, resilience, and community support in building a thriving SEO career.
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