We talk to Mark Alves, SEO Manager at GMMB. For our core topic, we focus on doing SEO and analytics for non-profits, as well as the issue of agism within the search industry.
In episode 60 of the Page 2 Podcast, Mark Alves, SEO Manager at GMMB, shares his fascinating journey from volunteer webmaster to leading impactful SEO strategies for nonprofits and associations.
Mark opens up about website migrations, analytics best practices, and the unique challenges of SEO in the nonprofit sector. He discusses how to build effective SEO processes, the importance of empathy in client relationships, and candidly addresses ageism in the SEO industry.
🔍 In this episode:
• Mark’s path into SEO through usability and analytics
• Practical advice for successful nonprofit SEO
• Key differences in SEO strategies for nonprofits vs. commercial sites
• Best practices for handling complex website migrations
• The realities of working within nonprofits and associations
• Ageism in the SEO industry and overcoming biases
• Valuable career advice for both junior and experienced SEOs
• Importance of empathy and effective communication in SEO
• Leveraging Google Data Studio and analytics to prove SEO value
• How passion and willingness often outweigh skills in building teams
Mark’s insights provide a deep understanding of how to effectively navigate SEO within nonprofits, associations, and across diverse teams and client relationships.
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