We talk with Jackie Chu, Global Lead of Intelligence at Uber. We get into what it’s like to do SEO for very large enterprises as well as emerging tech companies, what was behind her boomerang back to Uber, as well as App Store Optimization best practices and the key differences from traditional SEO.
In Episode 62 of the Page 2 Podcast, Jackie Chu, Global Lead of SEO Intelligence at Uber, shares her incredible journey through the tech SEO world—from her start at small agencies to her current role managing global enterprise SEO strategies. Jackie reveals critical insights into app store optimization (ASO), shares advice on effectively managing SEO teams, and opens up about diversity, mentorship, and tackling imposter syndrome.
🌟 In this episode:
• Jackie’s career path from unpaid intern to Uber's Global SEO Intelligence Lead
• Deep dive into App Store Optimization (ASO) and how it differs from traditional SEO
• Effective strategies for managing and delegating within large SEO teams
• Insights on communicating with developers and building strong cross-functional relationships
• Tackling diversity, representation, and overcoming biases within the SEO industry
• How to handle imposter syndrome and foster inclusive mentorship
• SEO for large enterprise brands vs. small-scale businesses
• Practical advice on starting a career in enterprise SEO
• Lessons learned from working in high-growth tech environments like Uber, Square, and Dropbox
This episode offers powerful insights and actionable tips, perfect for SEO professionals aiming for growth in their career and strategic thinking in digital marketing.
👉 Subscribe for more insightful conversations and SEO expertise!