We talk with Paul Shapiro, Global Director of Technical SEO at Condé Nast and co-founder of TechSEOBoost. For our core topic, we talk about the rise of Technical SEO, why we think advanced technical SEO has blown up over the last few years, and the skills that make great technical SEO’s.
Episode 64 of the Page 2 Podcast welcomes Paul Shapiro, Global Director of Technical SEO at Condé Nast and founder of Tech SEO Boost. Paul shares his incredible journey into technical SEO, from creating websites as a teenager to leading global SEO strategies for iconic brands like Wired, Vogue, and GQ.
He opens up about building the renowned Tech SEO Boost conference, shares actionable insights on using Python for SEO, and explains how technical SEO is evolving as websites become more complex and data-driven.
🔧 In this episode:
• Paul's journey from psychology student to technical SEO expert
• Practical advice on getting started with Python for SEO
• Insights into founding and growing the Tech SEO Boost conference
• The rise and future of technical SEO as websites become increasingly complex
• Real-life challenges and hilarious moments from client pitches (Ricky Martin anyone?)
• What it's like balancing life as a parent of twins during a pandemic
• Differences between agency life and in-house SEO
• Key skills required to excel as a technical SEO specialist
• Importance of experimentation, automation, and data analysis in modern SEO
Paul’s deep expertise and engaging stories make this episode essential listening for anyone interested in technical SEO, Python automation, or growing their SEO career.
👉 Subscribe for more SEO insights and inspiring career stories.