We talk with Veruska Anconitano, a multilingual SEO expert and digital marketing consultant. We discuss Multilingual SEO from a content and cultural standpoint including how SEO strategy might differ from culture to culture, language to language, and how to handle SEO for non-English or non-US based websites.
Episode 65 of the Page 2 Podcast welcomes Veruska Anconitano, a multilingual SEO expert and seasoned digital marketer. Veruska shares her incredible journey, beginning in Italy, transitioning to Google quality rating, and now running global SEO strategies for top international brands.
She emphasizes the importance of cultural understanding in multilingual SEO and highlights common pitfalls companies face when localizing their content. Veruska also discusses the critical role of UX in multilingual marketing and offers actionable insights into creating culturally relevant and technically sound SEO strategies.
🌐 In this episode:
• The essentials of multilingual SEO and how to avoid common mistakes
• Importance of understanding cultural nuances in global marketing
• Technical best practices for hreflang implementation
• UX considerations for international audiences
• Effective content strategies tailored for multilingual sites
• Insights into working with global brands and tourism boards
• Practical tips for improving local search presence globally
• Differences in user search behaviors across countries
• Pros and cons of being an SEO consultant versus working in-house
• Real-life experiences from working as a Google quality rater
This episode provides essential knowledge for marketers, SEOs, and global brands looking to expand internationally and effectively manage multilingual strategies.
👉 Subscribe for more insights into multilingual SEO and global digital marketing strategies!