We talk with Kevin Indig, Director of SEO at Shopify and host of the Tech Bound Podcast. We discuss “Zero-Based SEO” that involves testing literally everything you can from an SEO perspective and using it to drive your strategy. It’s an amazing part of the discussion that you won’t want to miss.
In Episode 72 of the Page 2 Podcast, we sit down with Kevin Indig, Director of SEO at Shopify and host of the TechBound podcast. From building gaming websites as a teen to leading SEO at companies like Atlassian, G2, and now Shopify, Kevin's career is a blueprint for modern SEO leadership.Â
In this episode, he introduces his concept of "Zero-Based SEO," a mindset shift that encourages testing everything from scratch—title tags to templates—to drive scalable, data-backed growth. We also explore the evolution of SEO careers, agency vs. in-house life, and building SEO experimentation frameworks that actually get things done.
🧪 In this episode:
• Kevin’s journey from gamer kid in Germany to SEO leader at Shopify
• Lessons learned from Atlassian, G2, and DailyMotion
• What "Zero-Based SEO" really means—and why it matters now
• Testing frameworks and tools for SEO experimentation
• Why robust testing is essential for modern enterprise SEO
• The challenges of implementation and developer collaboration
• How to scale SEO across large teams and product orgs
• Podcasting vs. writing: how Kevin creates content at scale
• How to fight burnout, prioritize your time, and build systems
• The future of data-driven SEO and what SEOs can learn from medicine
This episode is packed with career insights, innovative thinking, and tactical SEO approaches for growth-stage and enterprise teams alike.
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