In this episode, I chat with Nik Ranger, former SEO Specialist from Webfirm (currently Studio Hawk). Nik is a brilliant-young SEO out of Australia. We discuss her background as a professional electric violinist, civil engineer, as well as an accountant and touch on how all of those experiences led her to a career in SEO. We also dive into why curiosity is important, how to work with developers, leading teams and much more.
In Episode 6 of The Page 2 Podcast, host Jacob Stoops speaks with Nik Ranger, a Melbourne-based SEO specialist, violinist, and team leader at Webfirm. From professional musician and civil engineer to high-performing SEO, Nik shares a fascinating journey filled with curiosity, late-night problem-solving, and a passion for getting technical work right.
🧠In this episode: • How Nik went from teaching music in Cambodia to technical SEO
• Leading SEO for major brands like iSelect and Simmons Group
• The power of curiosity—and why it’s her biggest driver
• Why developers and SEOs need mutual trust and communication
• How she scaled results for a low-budget client by 348%
• Hreflang gone wrong and the myth of duplicate language SEO
• Learning the hard way: manually pasting 30,000 meta tags
• How internal linking and site architecture became her SEO superpowers
• The mental health toll of doing it all—and how she finds balance with music, art, and night owl creativity
This is a bold, honest, and inspiring episode that highlights both the science and soul of SEO. Whether you're hands-on with structured data or leading a team of strategists, Nik brings equal parts experience, empathy, and insight.