The Page 2 Podcast is an interview show about SEO, AEO, and GEO, hosted by Jon Clark and Joe DeVita. Each episode is a long-form conversation with someone doing the work: agency founders, in-house search leads, technical specialists, and the people building AI visibility tools.
We get into the specifics: the tests guests ran and what they found, how they track brand visibility in ChatGPT, Gemini, and Google's AI Overviews, what's changing in local and technical SEO, and how they're restructuring teams and client work as search changes. You'll also hear how they got here, what they got wrong along the way, and a rapid-fire round to close it out.
Past guests include Rand Fishkin, Lily Ray, Barry Schwartz, Cindy Krum, Will Critchlow, Marshall Simmonds, Darren Shaw, and Giacomo Zecchini.