▶  ai search · S5E111 · · March 23, 2026

Inside the New 2026 AI Search Study: What Marketers Must Know with Baruch Toledano

Guest: Baruch Toledano, VP, GM at Digital Marketing Solutions
Hosts: Jon Clark & Joe DeVita

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ABOUT THIS EPISODE

AI is transforming how users discover information, shifting from traditional search engines to AI-powered answers. In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Baruch Toledano (SimilarWeb) to break down the latest insights from the Generative AI Landscape Study and the 2026 AI Brand Visibility Report. They explore how AI search differs from Google, why prompts are getting longer and more complex, and what it takes for brands to appear inside AI-generated answers. From the rise of niche publishers to the growing importance of your entire digital footprint, this episode is packed with actionable insights for marketers navigating the next era of search.

In This Episode

  • How AI is compressing the internet into a single answer and changing discovery
  • Why AI prompts are dramatically longer than traditional search queries
  • The surprising rise of niche publishers and long-tail content in AI results
  • How SEO and AEO (Answer Engine Optimization) now work together
  • Why your entire digital footprint matters more than ever
  • The role of brand recall and branded search in AI-driven journeys
  • How industries like fashion are winning in AI search visibility
  • Why Reddit and consensus across sources are key ranking signals
  • The growing importance of content depth, FAQs, and follow-up questions
  • How AI and Google complement each other in the customer journey

This episode reveals how marketers can adapt their strategies to stay visible in an AI-first search world.

Connect with Baruch Toledano

Baruch on LinkedIn

Chapters

  • 0:00

    Introduction to Digital Marketing Insights

  • 3:01

    Understanding Similarweb’s Data Collection

  • 6:02

    The Evolution of Baruch Toledano’s Career

  • 9:05

    The Impact of SERP Features on SEO

  • 12:03

    Generative AI and Search Behavior

  • 15:00

    The Nuances of User Queries in AI

  • 17:50

    AI Search vs. Traditional Google Search

  • 20:56

    Brand Index Study Insights

  • 23:51

    Connecting Brand Recognition and Search Behavior

  • 27:01

    Challenges in Attribution and Conversion Tracking

  • 30:23

    The Evolution of Marketing in the AI Era

  • 33:02

    Brand Protection and Competitive Strategies

  • 34:44

    The Role of AI in Personalization and Content

  • 36:37

    Evergreen Content and Its Value for Publishers

  • 38:10

    The Dynamics of News and Media in AI

  • 40:40

    SEO Strategies for Brands in a Changing Landscape

  • 43:59

    Leveraging Data Tools for SEO Success

  • 48:05

    Fashion Industry Insights and Opportunities

Resources mentioned