How Accessibility Boosts SEO & UX | Amber Hinds of Equalize Digital

Dive into the essential and often misunderstood world of website accessibility with Amber Hinds, CEO of Equalize Digital. Amber is a leading force in digital accessibility, building tools and services that help organizations stay compliant and inclusive—while also improving SEO, UX, and conversions. From her start in web development to leading audits for higher ed and federal entities, Amber walks us through the real impact of accessibility—from legal compliance and lawsuits to measurable business improvements like lower bounce rates, increased conversions, and fewer support tickets. She breaks down where automated tools fall short, why remediation matters, and how accessibility overlaps directly with SEO strategies. We also dig into her Page Builder Accessibility Report, offering a transparent look at how major WordPress tools perform when it comes to inclusive design. Whether you’re a dev, marketer, or site owner, this episode is packed with actionable insights that can future-proof your website—and your business.

In This Episode

• Why web accessibility is more than a legal checkbox
• Real-world examples of audits that led to increased traffic & conversions
• What makes automated accessibility checkers effective (and their limits)
• The overlap between accessibility, SEO, and UX
• How to audit, remediate, and maintain accessibility like you do with SEO
• Common issues with page builders, buttons, and form plugins
• Why choosing the right font, color contrast, and heading structure matters
• Legal risks and compliance standards (WCAG, ADA, European Accessibility Act)
• Tips on prioritizing fixes from the bottom of the funnel up
• How WordPress users can leverage Accessibility Checker for ongoing audits

Empower your business by designing for everyone. Accessibility isn’t just ethical—it’s a smart, scalable advantage.

Connect with Amber Hinds

Amber on LinkedIn