▶  ai search · S4E99 · · October 27, 2025

ChatGPT & Perplexity Rankings Explained: How AI Search Surfaces Content with Metehan Yesilyurt

Guest: Metehan Yesilyurt, GEO Researcher at Peec AI
Hosts: Jon Clark & Joe DeVita

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ABOUT THIS EPISODE

In this game-changing episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Metehan Yeşilyurt, co-founder of AEO Vision, to decode the future of SEO in the era of AI, LLMs, and dynamic search ecosystems like ChatGPT and Perplexity. Metehan dives deep into the seismic shifts in how search engines are evolving, including how visibility works in Large Language Models, the mechanics of Reciprocal Rank Fusion (RRF), and why the classic SEO metric of “rank” is rapidly becoming outdated. From prompt analysis and AI-driven content strategy to platform-specific publishing cadences and the surprising power of YouTube in LLMs, this episode is a must-listen for digital marketers and SEOs who want to stay ahead of the curve.

In This Episode

  • Why Metehan left traditional SEO for AI-driven discovery
  • The founding story and mission behind AEO Vision
  • How LLMs like ChatGPT and Perplexity “rank” content differently
  • What Reciprocal Rank Fusion (RRF) is and how it impacts visibility
  • Why brand mentions matter more than backlinks in AI search
  • The role of schema, structured content, and semantic chunking
  • Why you shouldn’t optimize solely for LLMs (and how it hurts SEO)
  • How YouTube is a powerful but underrated channel for AI visibility
  • Prompt analysis: what real user questions reveal about content strategy
  • Predictions on who will dominate AI search by 2027

If you’re looking to understand the next wave of search and how to optimize for it, this episode will arm you with the knowledge you need.

Connect with Metehan Yesilyurt

Metehan on LinkedIn

Chapters

  • 0:00

    Introduction to AI and Digital Marketing

  • 5:29

    Transitioning to AI in SEO

  • 12:17

    Understanding Rank in LLMs

  • 14:51

    The Concept of Rank Fusion

  • 18:28

    Keyword Research and Content Optimization

  • 21:40

    Synchronized Publishing and Brand Visibility

  • 25:29

    AI Share Buttons and User Engagement

  • 30:05

    Trust and Verification in LLMs

  • 33:04

    Understanding LLMs and Semantic Chunking

  • 34:43

    Perplexity vs. ChatGPT: Market Insights

  • 37:06

    Optimizing for Different LLMs

  • 39:54

    Duplicate Content and Ranking Strategies

  • 41:44

    Leveraging YouTube for Content Visibility

  • 45:11

    Image Optimization for LLMs

  • 46:02

    The Role of Schema in SEO

  • 49:51

    Building Authority with Trusted Domains

  • 52:14

    Prompt Analysis and Future Trends

Resources mentioned