▶  seo · S5E115 · · April 20, 2026

Lily Ray on The #1 Thing That Survives Every Google Update (Even AI)

Guest: Lily Ray, Founder of Algorythmic
Hosts: Jon Clark & Joe DeVita

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about this episode

Lily Ray breaks down what’s actually working right now—from E-E-A-T to AEO—and what could quietly destroy your rankings. If you want to stay visible in both Google and ChatGPT, you need to hear this. In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with SEO powerhouse Lily Ray to unpack the future of search in the age of AI. From her new consultancy Algorythmic to the evolution of E-E-A-T and the rise of Answer Engine Optimization (AEO), Lily shares cutting-edge insights on how brands can stay visible in both Google and AI-driven platforms like ChatGPT. They dive into how SEO teams are adapting to rapid AI advancements, why foundational SEO still matters more than ever, and what’s actually working (and not working) when it comes to ranking in both traditional search and LLMs. Plus, Lily reveals how she uses tools like Claude, Gemini, and ChatGPT to build workflows, analyze data, and stay ahead of algorithm updates. If you’re a marketer, SEO, or business owner trying to navigate the chaos of AI search, this episode is packed with practical strategies and future-proof insights you can’t afford to miss.

In This Episode

  • Why AI search (AEO & GEO) is reshaping SEO strategy
  • How E-E-A-T still drives long-term success in AI and Google
  • The real relationship between Google rankings and ChatGPT visibility
  • Risky AI SEO tactics that could get your site penalized
  • How Lily Ray uses Claude, Gemini & AI tools for SEO workflows
  • The truth about algorithm updates and how to recover from traffic drops
  • Measuring success in AI search when attribution is broken
  • Why controlling your brand narrative on your website is critical
  • The future of SEO teams, roles, and AI-driven workflows

This episode breaks down exactly how to adapt your SEO strategy for the AI-first search landscape.

Connect with Lily Ray

Lily on LinkedIn
Lily on Substack

Chapters

  • 0:00

    Introduction and Guest Credibility

  • 0:28

    Lily Ray Announces New Consultancy, Algorithmic

  • 1:10

    Focus on EAT Method and Content Philosophy

  • 2:22

    Team Structure and AI Impact on SEO Capabilities

  • 4:44

    Adapting SEO Teams for AI and Automation

  • 7:20

    Building and Evolving SEO Skills for AI Search

  • 10:19

    EAT’s Role in AI Search and Long-Term Success

  • 12:33

    Impact of Recent Algorithm and Spam Updates

  • 20:55

    Handling Algorithm Changes and Site Recovery

  • 27:15

    Correlation Between Google and AI Search Rankings

  • 31:23

    Incorporating Query Fan Out into Keyword Research

  • 35:43

    Measuring Success in an AI-Driven Ecosystem

  • 42:31

    Using AI Tools for SEO Data and Analysis

  • 45:51

    Lily Ray’s Personal Motivation and Internet Philosophy

Resources mentioned