How Ross Simmonds Uses Reddit to Win High-Intent Traffic 

Guest: Ross Simmonds, Founder & CEO of Foundation Marketing
Hosts: Jon Clark & Joe DeVita

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ABOUT THIS EPISODE

In this episode of the Page 2 Podcast, we sit down with Ross Simmonds to unpack one of the biggest shifts happening in search today: Reddit’s rise in Google rankings and AI-generated answers. After analyzing over 8,500 keywords across 13 B2B brands, Ross reveals why long-tail queries—once ignored due to “zero search volume”—are now driving real traffic, conversions, and visibility across both Google and LLMs. We dive deep into how brands are losing control of their narrative to anonymous users, why Reddit is dominating bottom-of-funnel searches, and how marketers can adapt with a distribution-first mindset. Ross also shares tactical frameworks for building a Reddit presence, blending organic and paid strategies, and leveraging AI to scale smarter—not just faster. Whether you’re in SEO, content marketing, or growth, this episode will completely reshape how you think about visibility in 2026 and beyond.

In This Episode

  • Reddit now dominates high-intent, long-tail search queries
  • Why “zero search volume” keywords are actually gold opportunities
  • How AI and LLMs amplify Reddit content in search results
  • The 3-account Reddit strategy every brand should use
  • Why most marketers fail (and get banned) on Reddit
  • How to reverse-engineer viral Reddit posts using historical data
  • The shift from “create more” to “distribute first” marketing
  • Blending Reddit organic + paid for high-performing campaigns
  • How AI tools like Claude are transforming content workflows
  • Why distribution is no longer a “nice-to-have” but a necessity

This episode breaks down exactly how modern marketers can win in a world where search, AI, and community-driven content collide.

 

Connect with Ross Simmonds

Ross’ Website
Ross on LinkedIn
Ross on Instagram
Ross on X

Chapters

  • 0:00

    Introduction to Ross Simmonds

  • 1:40

    Work-Life Integration: A New Approach

  • 9:23

    Reddit Research Insights

  • 15:20

    Navigating Reddit: Strategies for Brands

  • 24:18

    Going Viral on Reddit: The Experience

  • 26:54

    Crafting Effective Reddit Posts

  • 29:45

    The Age of Content Creation

  • 34:34

    The Shift from Creation to Distribution

  • 39:44

    AI’s Impact on Marketing and Business

  • 43:45

    Leveraging Reddit for Marketing

  • 48:27

    The Evolution of Content Marketing

  • 51:28

    Rapid Fire Insights and Closing Thoughts

Resources mentioned